Remember the wise words about not leaving writing too late? The opposite problem exists too. Sometimes people start writing too early. If you are suffering from this, you tend to say things like:
- “It’s just not going right.”
- “I don’t know why it’s so hard.”
- “It’s going round in circles.”
- “I really don’t know where I am with it.”
Those symptoms tend to add up to one thing. You haven’t worked out what you want to say. Perhaps your brief isn’t clear enough. You might lack focus, be trying to do two or more incompatible things, for different audiences. Perhaps you haven’t done enough research.
Try this. Find someone who is not associated with the project, but is prepared to listen to you talk about it. If they are typical of your target reader, that would be excellent. Now explain to them in simple language what your writing project is about. Who is it for? What will they get out of it?
If you cannot do that, simply, quickly and with confidence, you are not ready to start writing. As I say to people I’m coaching, you don’t have a writing problem. You have a knowledge problem. The remedy is different.